Dark Data & AI Pipelines to Drive Ad Sales & Grow Audiences
Dark Data & AI Pipelines to Drive Ad Sales & Grow Audiences
MP4 | Video: AVC 1920x1080 | Audio: AAC 48KHz 2ch | Duration: 24M | 1.17 GB
Genre: eLearning | Language: English
Personalization drives more relevant conversations with advertisers and audiences. The key to personalization is data, algorithms and offers. Algorithms feed off data. The data environment is becoming more competitive and more regulated.
AI at scale makes it possible to utilize internal and external data sources that were previously too complicated, too expensive or too big. The Dark Data sources can now be utilized to:
* Enhance sales leads to drive better propensity scoring, better targeting and drive better sales interactions
* Create a deeper understanding of audiences to create more relevant microsegments for better targeting, messaging and greater engagement.
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