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The Social Media Marketing & Management Masterclass 2023

Last updated 1/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 29.95 GB | Duration: 33h 18m

Master Social Media Marketing & Management, Digital Marketing, Facebook & Ads, Instagram, YouTube, Build a Strategy.

What you'll learn
Social Media Marketing.
Social Media Advertising.
Social Media Management.
Grow an Online Audience.
Freelancing.
Become an Influencer.
Get Hired.
Requirements
A Computer or a Smartphone with internet connection
Description
Congratulations, You Found It!The Social Media Marketing Masterclass 2023 that'll cover all your Social Media needs!This is a 100 % Practical Course - Get Ready For Real Time Hands-On Experience From The First Lecture!Take A Look at These Top Rated Reviews...THESE GUYS ARE AMAZING!!!!! I have purchased several courses with the intention of developing skills pertaining to social media. Nothing came close to this. This course IS ALL YOU NEED... - Maya PopkinI can't emphasize the fact how much I learned from this course. If you're a beginner looking for a course on SMM this is the one - M.Rajesh KumarI ordered several courses about Social Media Management and this one is by far the best. - I. G.The course is updated and a complete Social Media Marketing Course. I learned a lot of things I didn't know I needed in my career as a freelancer. - Laica LapingCourse Goals:Become a Social Media Marketer & Manager.Become a Social Media Marketing FreelancerGet Hired as a Social Media Marketing ExpertWhat's Included:Market ResearchSocial Media StrategyGoal SettingBranding & DesignContent MarketingTrack PerformanceSales TrainingCopywritingSales PsychologyEmotional IntelligencePersuasion & InfluenceCustomer ServiceDifficult ConversationsMarketing ChannelsFacebook AdsFacebook MarketingYouTube MarketingYouTube AdsInstagram MarketingPinterest MarketingLinkedIn MarketingQuora MarketingTwitter Marketing- Lifetime Access to Future Updates- Tools, Articles & Templates- Quick & Helpful Support in the Q&A section- Downloadable Certificate of Completion- 30 Day Money Back Guarantee (No Questions Asked)See You Inside!Love Robin & Jesper
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 How to Use this Course
Lecture 3 What is Social Media Marketing & Management?
Lecture 4 FAQ
Section 2: Market Research
Lecture 5 Market Research Explained
Lecture 6 Find Target Audience (Ideal Customer)
Lecture 7 Exercise - Buyer Persona
Lecture 8 Find Marketing Channels
Lecture 9 Exercise - Find Marketing Channels
Section 3: STRATEGY
Lecture 10 Why You Need a Strategy
Section 4: Goal Setting
Lecture 11 S.M.A.R.T Goals
Lecture 12 Specific
Lecture 13 Measurable
Lecture 14 Achievable
Lecture 15 Relevant
Lecture 16 Time-framed
Lecture 17 Metrics Tracking Explained
Lecture 18 Choose Your Metrics
Section 5: Branding & Design
Lecture 19 Branding for Social Media
Lecture 20 The Structure of Branding
Lecture 21 Branding vs Marketing
Lecture 22 Why You Need a Brand Strategy
Lecture 23 The Importance of Purpose
Lecture 24 Purpose Examples
Lecture 25 Your Purpose
Lecture 26 The Importance of Vision
Lecture 27 Vision Examples
Lecture 28 Your Vision
Lecture 29 The Importance of Mission
Lecture 30 Mission Example
Lecture 31 Your Mission
Lecture 32 The Importance of Values
Lecture 33 Values Examples
Lecture 34 Your Values
Lecture 35 Who Are Your Competitors?
Lecture 36 What Makes You Different?
Lecture 37 Differentiator Examples
Lecture 38 The Importance of Positioning
Lecture 39 Your Positioning Statement
Lecture 40 What is Brand Personality
Lecture 41 Define Your Brand Personality
Lecture 42 Find Your Brand Voice
Lecture 43 The Power of Brand Storytelling
Lecture 44 How to Tell Your Brand Storytelling
Lecture 45 Name Your Brand
Lecture 46 Create Your Tagline
Lecture 47 Your Brand Colors
Lecture 48 Your Brand Fonts
Lecture 49 Brand Logo Types
Lecture 50 Your Brand Logo
Lecture 51 Next Step
Section 6: Content Marketing
Lecture 52 Content Marketing Explained
Lecture 53 Choose Your Objective
Lecture 54 How to Brand Your Content
Lecture 55 Content Marketing Strategies Examples
Lecture 56 Choose Your Platforms
Lecture 57 Find Content Ideas
Lecture 58 Image Content
Lecture 59 Create Image Content
Lecture 60 Video Content
Lecture 61 Create Video Content
Lecture 62 Content Marketing Guidelines
Lecture 63 Content Marketing Plan
Section 7: Track Performance
Lecture 64 Track Your Performance
Lecture 65 Campaign Tagging
Section 8: SALES
Lecture 66 Sales Training Explained
Section 9: Copywriting
Lecture 67 What is Copywriting
Lecture 68 Benefits vs Features
Lecture 69 Know What You're Selling
Lecture 70 Know Who You're Selling To
Lecture 71 3 Keys to Sell Anything
Lecture 72 Writing Personalities
Lecture 73 It's Never Time or Money
Lecture 74 Headlines
Lecture 75 Subheads
Lecture 76 Use Persuasion
Lecture 77 Use Power Words
Lecture 78 The Steps To a Perfect Story
Lecture 79 The AIDA Model
Lecture 80 Remove Writer's Block
Lecture 81 Call-To-Action
Lecture 82 How To Call-To-Action
Lecture 83 Recap
Lecture 84 Copywriting Assignment
Lecture 85 Copywriting Assignment - Answers
Section 10: Sales Psychology
Lecture 86 Reciprocity
Lecture 87 Curiosity
Lecture 88 Scarcity
Lecture 89 Social Proof
Lecture 90 The 3 Boxes
Section 11: Emotional Intelligence
Lecture 91 Emotional Intelligence Explained
Lecture 92 The Power of Emotional Intelligence in Sales
Lecture 93 How to Increase Sales
Lecture 94 How to Deal with Difficult Customers
Lecture 95 Emotional Intelligence Mastery in 5 Steps
Lecture 96 Exercise - Self-Awareness
Lecture 97 Exercise - Self-Regulation
Lecture 98 Exercise - Social Skills
Lecture 99 Exercise - Empathy
Lecture 100 Exercise - Motivation
Lecture 101 Bonus: EQ Hack
Section 12: Persuasion & Influence
Lecture 102 Persuasion & Influence Explained
Lecture 103 How to Close a Deal
Lecture 104 How to Persuade
Lecture 105 How to Influence
Lecture 106 Persuasion Mastery in 5 Steps
Lecture 107 Exercise - Character
Lecture 108 Exercise - Reason
Lecture 109 Exercise - Emotion
Lecture 110 Exercise - Metaphor
Lecture 111 Exercise - Brevity
Section 13: Customer Service
Lecture 112 Customer Service Explained
Lecture 113 In Demand Customer Service Skills
Lecture 114 Online Customer Service Tips
Lecture 115 Build Customer Rapport
Lecture 116 Build Emotional Intelligence
Lecture 117 Improve Active Listening
Lecture 118 Effectively Written Communication
Lecture 119 Product Knowledge
Lecture 120 Time Management
Lecture 121 Dealing with Upset Customers
Lecture 122 How to Amaze Your Customers
Section 14: Difficult Conversations
Lecture 123 4 Steps For Difficult Conversations
Lecture 124 Exercise: The Discovery
Lecture 125 Exercise: The Mirror
Lecture 126 Exercise: Your Turn
Lecture 127 Exercise: Problem-Solving
Section 15: CHANNELS
Lecture 128 Marketing Channels Explained
Section 16: Facebook Ads
Lecture 129 Facebook Ads Explained
Lecture 130 Getting Started
Lecture 131 Campaign Setup
Lecture 132 Ads Structure
Lecture 133 Advantage Campaign Budget
Lecture 134 Install Meta Pixel
Lecture 135 Optimisation & Delivery
Lecture 136 Audience
Lecture 137 Placements
Lecture 138 Create DCT Ad
Lecture 139 Verify Instagram Account
Lecture 140 Add 2 Primary Texts + Headlines
Lecture 141 Review & Publish
Lecture 142 Important Stats
Lecture 143 Extract Winning Ads
Lecture 144 DCT with Winners
Lecture 145 Strategies Overview
Lecture 146 Problem & Solution
Lecture 147 Them VS Us
Lecture 148 Statistics
Lecture 149 Testimonials
Lecture 150 Features Point-Out
Lecture 151 Benefits Overlay
Lecture 152 Founder's Story
Lecture 153 Unboxing
Lecture 154 Before & After
Lecture 155 3 Reasons Why
Lecture 156 Ads Manger Overview
Lecture 157 Columns
Lecture 158 Audiences
Lecture 159 Banned Ads/Accounts
Section 17: Facebook Marketing
Lecture 160 Facebook Marketing Explained
Lecture 161 Facebook Profile VS Page
Lecture 162 Optimize Facebook Page
Lecture 163 Build a Community
Lecture 164 10 Post Strategies
Lecture 165 6 Strategies to Increase Reach
Section 18: YouTube Marketing
Lecture 166 YouTube Marketing Explained
Lecture 167 About Page
Lecture 168 Channel Banner
Lecture 169 Never Run Out of YouTube Video Ideas
Lecture 170 Find Video Ideas
Lecture 171 Plan Your Video
Lecture 172 YouTube Shorts
Lecture 173 Recording Styles
Lecture 174 Gear Setup
Lecture 175 OBS Setup
Lecture 176 Become Confident on Camera
Lecture 177 How to Record Yourself
Lecture 178 Live Recording Session
Lecture 179 After Editing Results
Lecture 180 Import Your Video
Lecture 181 The 6 Basic Keys
Lecture 182 The 3 Speed Keys
Lecture 183 The 2 Detail Keys
Lecture 184 Live Editing Session
Lecture 185 Add Name Tags
Lecture 186 Add Music
Lecture 187 Export It
Lecture 188 Back It Up
Lecture 189 Upload & Optimize Video
Lecture 190 Thumbnail
Lecture 191 End Screen
Lecture 192 Cards
Lecture 193 Get Your First 100 Subscribers
Lecture 194 Make Money with a Small YouTube Channel
Lecture 195 Write the Perfect YouTube Script
Lecture 196 Film 10 Videos Per Week
Lecture 197 3 Tips to Sell Anything with Video
Lecture 198 Grow Your YouTube Channel from Zero
Lecture 199 How we got 10 Million views on YouTube in 1 year
Section 19: YouTube Ads
Lecture 200 Why Use Video Ads?
Lecture 201 Create a Google Ads Account
Lecture 202 Connect Google Ads & YouTube
Lecture 203 Starting Our Video Ad Campaign
Lecture 204 Video Ad Formats
Lecture 205 Bidding Strategy
Lecture 206 Delivery Method
Lecture 207 Networks
Lecture 208 Inventory Type
Lecture 209 Excluded Contents, Types & Labels
Lecture 210 Devices
Lecture 211 Frequency Capping
Lecture 212 Audiences
Lecture 213 YouTube Keywords
Lecture 214 Topics
Lecture 215 Placements
Lecture 216 Bidding
Lecture 217 Set Up Video Ad
Lecture 218 Companion Banner
Lecture 219 Discovery Ad
Lecture 220 Improve Profits Strategy
Section 20: Instagram Marketing
Lecture 221 Instagram Marketing FAQ
Lecture 222 Instagram Marketing Explained
Lecture 223 Switch to Business Account
Lecture 224 Optimize Profile
Lecture 225 Create Valuable Content
Lecture 226 User Generated Content
Lecture 227 Hashtags
Lecture 228 Tags
Lecture 229 Geotag
Lecture 230 Mentions
Lecture 231 Reels Explained
Lecture 232 Reels Algorithm Explained
Lecture 233 Reels Features
Lecture 234 10 Reels Strategies
Lecture 235 Posts Explained
Lecture 236 Post Algorithm Explained
Lecture 237 Post Templates
Lecture 238 10 Post Strategies
Lecture 239 Stories Explained
Lecture 240 10 Story Strategies
Lecture 241 Highlights Explained
Lecture 242 Highlight Icons
Lecture 243 10 Highlight Strategies
Lecture 244 Live Explained
Lecture 245 5 Live Strategies
Lecture 246 Boost Post
Lecture 247 Analytics & Insights
Section 21: Pinterest Marketing
Lecture 248 Why Use Pinterest
Lecture 249 Create a Business Profile
Lecture 250 Model Influencers
Lecture 251 Profile SEO
Lecture 252 Claim Website
Lecture 253 Create a Design - Board - Pin
Lecture 254 Get Targeted Followers
Lecture 255 Collect Pins and Boards
Lecture 256 Why Pinterest Ads Work
Lecture 257 Set Campaign
Lecture 258 Set Ad Group
Lecture 259 Set Ad Pin
Lecture 260 Pinterest Marketing Assignment
Section 22: LinkedIn Marketing
Lecture 261 Leads Hack Tool
Lecture 262 Optimize Profile
Lecture 263 Why Use a Background Image
Lecture 264 Design a Background Image
Lecture 265 Add Information
Lecture 266 Connect With People
Lecture 267 Growth Hack Tool
Lecture 268 Write an Article
Lecture 269 Export Connections Information
Lecture 270 Company Page
Lecture 271 Advertising on LinkedIn
Lecture 272 Set Content & Audience
Lecture 273 Set Budget & Schedule
Lecture 274 $50 Free LinkedIn Ad Credits
Lecture 275 LinkedIn Marketing Assignment
Section 23: Quora Marketing
Lecture 276 Introduction Quora
Lecture 277 Get Sales - Leads - Traffic
Lecture 278 Content Ideas
Lecture 279 Create Account
Lecture 280 Optimize Profile
Lecture 281 Company Page
Lecture 282 Build a Question List
Lecture 283 Promote Answers
Lecture 284 Optimize Answers
Lecture 285 Set Campaign
Lecture 286 Set Ad Set
Lecture 287 Create Ad & Dashboard
Lecture 288 Quora Marketing Assignment
Section 24: Twitter Marketing
Lecture 289 Find Customers
Lecture 290 Create Account
Lecture 291 Profile Image - Bio - Link
Lecture 292 Header Photo
Lecture 293 Follow Top Influencers
Lecture 294 Hashtags
Lecture 295 How to Get Followers
Lecture 296 How to Communicate
Lecture 297 Create a Poll
Lecture 298 Get More Retweets
Lecture 299 Analytics
Lecture 300 Set Campaign
Lecture 301 Set Ad Group
Lecture 302 Dashboard
Lecture 303 Twitter Marketing Assignment
Section 25: Content Marketing Machine
Lecture 304 The Big Secret
Lecture 305 The Content That Goes on 7 Platforms
Lecture 306 YouTube Content
Lecture 307 Website Content
Lecture 308 Quora Content
Lecture 309 Twitter Content
Lecture 310 Instagram Content
Lecture 311 Facebook Content
Lecture 312 Pinterest Content
Lecture 313 Content Marketing Machine Assignment
Section 26: Bonus Lecture
Lecture 314 Bonus Lecture
Entrepreneurs.,Bloggers.,Business Owners.,Freelancers.,Influencers.,Side Hustlers.,Hobbyists.

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The Social Media Marketing & Management Masterclass 2023

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