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Influencer Marketing How It Actually Works
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.04 GB | Duration: 1h 53m
Influencer strategy, creator research, outreach & campaign management - the way professionals actually do it
What you'll learn
Build an influencer marketing strategy from goals and funnel to creator selection and content approach
Find and qualify the right creators using audience data and engagement benchmarks - not just follower counts
Write professional outreach messages that get responses, and follow up without burning bridges
Create a creator brief that protects the brand while giving creators the creative freedom that gets better content
Set and manage a campaign budget across gifting, fees, rights, and amplification - and negotiate confidently using CPM as your benchmark
Run a campaign end to end - from internal alignment and creator onboarding to content review, publishing, and wrap-up
Track and report campaign performance using the metrics that actually matter to a business, not vanity numbers
Draft a collaboration contract covering deliverables, usage rights, disclosure, and payment terms
Requirements
No prior experience in marketing or influencer marketing needed
No follower count, content creation background, or design skills required
A curiosity about how brands and creators work together professionally
Basic familiarity with social media platforms like Instagram, TikTok, or YouTube - as a user, not a creator
A willingness to think commercially, not just creatively
Description
This course contains the use of artificial intelligence. Marketing video contains text-to-speech and sound edits have been made inside the course with the use of AI. However, all course content is developed from 15 years of experience in Influencer Marketing. Influencer marketing is one of the most in-demand skills in modern marketing - and most people doing it have never been properly taught how.This course changes that.In just two hours, you'll get a complete, practical introduction to influencer marketing - the way it actually works inside brands and agencies, not the watered-down theory you find in most marketing courses.You'll learn how to build a strategy, find and qualify the right creators using real data, write outreach that gets responses, create briefs that protect your brand while giving creators creative freedom, set and manage budgets, negotiate using CPM as your benchmark, draft collaboration contracts, and run a campaign from start to finish.Every module is built around real frameworks, templates, and checklists used by working professionals - not hypothetical examples. You'll finish the course with a toolbox of ready-to-use resources: a brief template, a contract template, and a campaign management checklist you can put to work immediately.What makes this course different?Your instructor, Marie, has spent more than 15 years on every side of the influencer marketing industry - as a content creator, an agency founder, a strategist at a B2B influencer marketing SaaS platform, and currently as a senior specialist at one of the world's largest jewelry brands. She's seen what works, what doesn't, and what most courses get completely wrong.This isn't a course about going viral or growing a following. It's about the professional side of the table - the strategy, the systems, and the skills that brands are actively hiring for right now.
Marketing generalists or coordinators who want to specialise in influencer marketing and stand out in their current role or job market,Freelancers and consultants looking to add influencer marketing as a high-value, in-demand service to their offer,Small business owners or brand managers who are running - or want to run - influencer collaborations without hiring an agency,Career changers who are drawn to the creator economy and want a practical, structured entry point into the industry,Students or recent graduates in marketing, communications, or media who want real-world skills beyond what's taught in the classroom,Social media managers who work adjacent to influencer marketing and want to formalise and expand their skill set
Homepage
https://www.udemy.com/course/influencer-marketing-how-it-actually-works/
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