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Haptische Werbung. Merchandising. Licensing [#980944]

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Free Download Haptische Werbung. Merchandising. Licensing.: Strategien, Formen und Einsatzfelder im Marketing
Deutsch | 2025 | ISBN: 3658491280 | 445 Pages | PDF (True) | 11 MB
Haptische Werbung, Merchandising und Licensing sind zentrale Instrumente des Marketings und der Marketingkommunikation - emotional wirksam, multisensuell erlebbar und ebenso vielfältig wie gezielt einsetzbar. Dieses Buch erklärt, wie diese Marketinginstrumente und ihre Mechanismen für Unternehmen erfolgreich funktionieren. Von historischen Ursprüngen über Marktdynamiken und rechtliche Rahmenbedingungen bis hin zu Markenführung, Management und strategischem Einsatz bietet das Werk einen ganzheitlichen Überblick.



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