Convince with Data, Inspire with Stories Data Storytelling in Project Management [#959352]

Free Download Convince with Data, Inspire with Stories: Data Storytelling in Project Management by Friederike Oehlerking
English | August 10, 2025 | ISBN: 3662717891 | 124 pages | True PDF EPUB | 16 Mb
In companies-and especially in project management-we often find ourselves in a conflict: we need to make business decisions based on insights from data analysis. For the analysis itself, we dive deep into the details of our Data Lakes 4.0. But when we surface and try to present our findings to management as a decision paper, we fail precisely because of those details. Why? Because our audience's brains shut down when faced with too many dry facts. Data storytelling solves this problem.Our brains respond better to stories than to a list of pure numbers. In data storytelling, data is presented alongside an easy-to-understand visualization and an engaging narrative. The usual information overload is reduced to essential and relevant key messages. This makes the content more understandable and forms a solid foundation for business decisions.