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Quick Guide Visuelles Marketing, 2. Auflage [#958059]

Quick Guide Visuelles Marketing, 2. Auflage
Free Download Quick Guide Visuelles Marketing: Wie Sie mit visuellen Reizen Ihre Marke stärken
Deutsch | 2025 | ISBN: 3658488999 | 117 Pages | PDF (True) | 2 MB
​Dieses Buch ist eine kompakte Einführung in das Thema Visuelles Marketing. Paul Steiner untersucht die marketingspezifische Relevanz von visuellen Reizen in der Kommunikation und bietet zahlreiche pragmatische Hilfestellungen für die Umsetzung. Für die Unternehmenspraxis werden wichtige Ansatzpunkte zur optischen Gestaltung von Marken geliefert, um so Konsumenten langfristig und idealerweise mit allen fünf Sinnen an eine Marke zu binden und damit Markeninhalte tiefgreifend zu verankern. Dies wird durch konkrete Beispiele von Singapore Airlines und MINI illustriert. Drei Experteninterviews runden das Buch ab. Die 2. Auflage dieses Werks wurde überarbeitet und um wichtige aktuelle Blickwinkel erweitert.



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