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Praxisorientiertes Online-Marketing, 5. Auflage [#925985]

Praxisorientiertes Online-Marketing, 5. Auflage
Free Download Praxisorientiertes Online-Marketing: Konzepte - Instrumente - Checklisten
Deutsch | 2025 | ISBN: 365846528X | 731 Pages | PDF (True) | 65 MB
Menschen verbringen inzwischen viel Zeit online. Unternehmen folgen ihnen ins Internet - B-to-B wie B-to-C gleichermaßen. Dieses Buch beantwortet die wichtigsten damit verbundenen Fragen und präsentiert konkrete Lösungskonzepte, Erfolgsstrategien und zahlreiche Checklisten - von der kanalübergreifenden Ausgestaltung der Customer Journey über das Controlling bis zur Berücksichtigung rechtlicher Rahmenbedingungen. Den Unternehmen wird Handwerkszeug präsentiert, mit dem sie den Einsatz von Marketing-Budgets im Online-Bereich effektiv und effizient gestalten können.



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