Loyalty Programs and the Currency Effect
Free Download Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points
English | 2025 | ISBN: 3031788486 | 313 Pages | PDF EPUB (True) | 2.3 MB
In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect. They unravel the secrets behind running the world's most successful loyalty currencies and provide hands-on practical guidance on how to reap the full benefits from your own.
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