Happy Eating and Food Addiction in American Advertising [#680074]

Free Download Debbie Danowski, ""Happy Eating" and Food Addiction in American Advertising"
English | ISBN: 1666939269 | 2023 | 232 pages | EPUB, PDF | 381 KB + 4 MB
This book explores the addictive techniques used in advertisements for ultra-processed foods, which promise consequence-free eating to consumers while at the same time encouraging over-consumption of unhealthy food. Debbie Danowski presents an analysis of promotional techniques in the context of food addiction characteristics and behaviors through an exploration of the themes used in this type of advertising. These thematic messages include using food to rebel, to play, to relax, to achieve happiness, to replace exercise, to achieve good health, to increase intelligence, to show love, to bond with others, and to create environmental change. Ultimately, Danowski argues that these competing and contradictory messages have had long-term negative ramifications for American habits of consumption, both literally and figuratively. Scholars of communication, advertising, media studies, and food studies will find this book particularly useful.
Read more
⚠️ Dead Link ?
You may submit a re-upload request using the search feature.
All requests are reviewed in accordance with our Content Policy.
Significant surge in the popularity of free ebook download platforms. These virtual repositories offer an unparalleled range, covering genres that span from classic literature to contemporary non-fiction, and everything in between. Enthusiasts of reading can easily indulge in their passion by accessing free books download online services, which provide instant access to a wealth of knowledge and stories without the physical constraints of space or the financial burden of purchasing hardcover editions.

Comments (0)
Users of Guests are not allowed to comment this publication.