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Strategic Brand Management Building, Measuring, and Managing Brand Equity, 4e

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Strategic Brand Management Building, Measuring, and Managing Brand Equity, 4e
Keller/ Parameswaran/ Jacob, "Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4/e"
English | 2015 | pages: 617 | ISBN: 9332542201 | PDF | 106,3 mb





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