The History of Public Relations in China
The History of Public Relations in China
English | 2022 | ISBN: 9811940924 | 259 Pages | PDF (True) | 5 MB
This book is the first onthe history ofChinese public relations, and has beenselected as one of the"40 representative books for 40 years of public relations in China" by the Public Relations Society of China. In four chapters, it systematically reviews and analyzes the trajectoryand evolutionof public relations in China from the very start - when the"reform and opening" policy was adopted in 1978 - to the present.
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