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Essentials of Marketing- LOOSELEAF - Standalone book [#475210]
William Perreault, Joseph Cannon, E. Jerome McCarthy, "Essentials of Marketing- LOOSELEAF - Standalone book"
English | 2016 | pages: 785 | ISBN: 1259573532 | PDF | 107,0 mb
Marketing's pillar "Four Ps" framework was first introduced by Jerome McCarthy in the 1960s. Its managerial orientation and practical "How-To-Do-It" strategy planning approach continues wit this newest 15th edition of Essentials of Marketing: A Marketing Strategy Planning Approach.
Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical "how-to" techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, ethics, social issues, and business-to-business marketing are integrated throughout.
https://rapidgator.net/file/6c62d49e61526f1c17ac9ae12684610f/bdjim.E.o.M.L..S.b.R.rar.html
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