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Data-Driven Retailing A Non-Technical Practitioners' Guide [#471577]
Data-Driven Retailing: A Non-Technical Practitioners' Guide
English | 2022 | ISBN: 303112961X | 423 Pages | PDF EPUB (True) | 9 MB
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.
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