Winning Innovation How Innovation Excellence Propels an Industry Icon Toward Sustained Prosperity [#453978]

Winning Innovation: How Innovation Excellence Propels an Industry Icon Toward Sustained Prosperity
English | 2022 | ISBN: 1032139900 | 767 Pages | EPUB | 2 MB
Davanti Nella Gara, an Italian bicycle company, makes the best racing bikes in the world. But after decades of market dominance, competitors have brought the industry leader back to the Peloton. The company's second-generation owner longs for retirement, but a tired product lineup is pushing down profits and the firm's market value will never support his ride into the sunset. The flawed but beloved owner seeks out the counsel of an old friend and successful businessman, who steers him toward a fast and remarkable transformation, one fueled by a relentless focus on innovation excellence.