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Effective Platform Product Management A product manager's guide to strategizing and executing the platform business model [#330088]
English | 2021 | ISBN: 1801811350 | 286 pages | True PDF EPUB | 25.05 MB
Design, strategize, and implement a proven roadmap for your platforms to scale your business across multiple channels that provide a seamless and intuitive user experience
Key Features
Understand the importance of platform business models and the difference between linear products and platforms
Explore the end-to-end platform life cycle, from developing a strategy to measuring the outcome
Discover the benefits of the platform business model and effective strategies through examples
Book Description
In recent years, platform business models have revolutionized various industries, including retail and media. Companies such as Amazon, Netflix, and Spotify have changed how businesses reach out to their consumers. With the rise of these platforms and the increased use of technology, consumers prefer to search, explore, compare, and choose between different options within a single uninterrupted user experience. Providing such an experience is difficult and almost impossible when using linear models, and this is why modern businesses must adopt a platform-first approach to change how they invent, develop, and market solutions.
This book addresses a critical pillar of platform development - product management. It'll help you to understand the difference between traditional and modern product management for platforms while exploring the importance and benefits of the platform business model. As you progress, you'll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book also walks you through the steps and guidelines that'll help organizations and product managers to transition from linear products to platforms.
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