Surveys That Work A Practical Guide for Designing and Running Better Surveys [#291252]

Surveys That Work: A Practical Guide for Designing and Running Better Surveys by Caroline Jarrett
English | August 22nd, 2021 | ISBN: 1933820535 | 368 pages | True EPUB | 7.05 MB
Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error-a key concept in survey methodology. If you are conducting a survey, this book is a must-have.
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