| view 👀:76 |
🙍 oneddl |
redaktor: Baturi | Rating👍:
Influencer The Science Behind Swaying Others [#207672]
Influencer: The Science Behind Swaying Others by T. Bettina Cornwell, Helen Katz
English | ISBN: 0367481162 | 128 pages | EPUB | December 29, 2020 | 2.64 Mb
The influential are no longer only those with celebrity status - but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves.
Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to:
introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading;
consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing;
describe how influence is measured and evaluated and look into the future; and
bring together the latest research on influencer marketing and organize it for the reader.
The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.
Buy Premium From My Links To Get Resumable Support,Max Speed & Support Me
https://rapidgator.net/file/187720a84ada8ecb1e083a616b277111/9p0ed.Influencer.The.Science.Behind.Swaying.Others.rar.html
⚠️ Dead Link ?
You may submit a re-upload request using the search feature.
All requests are reviewed in accordance with our Content Policy.
Significant surge in the popularity of free ebook download platforms. These virtual repositories offer an unparalleled range, covering genres that span from classic literature to contemporary non-fiction, and everything in between. Enthusiasts of reading can easily indulge in their passion by accessing free books download online services, which provide instant access to a wealth of knowledge and stories without the physical constraints of space or the financial burden of purchasing hardcover editions.
Comments (0)
Users of Guests are not allowed to comment this publication.