Full Frontal PR Building Buzz About Your Business, Your Product, or You [#204184]

Full Frontal PR: Building Buzz About Your Business, Your Product, or You By Richard Laermer
2004 | 256 Pages | ISBN: 1576601811 | PDF | 6 MB
Become the word on the street. On TLC's new TV series Taking Care of Business, Richard Laermer shows small businesses how to build buzz and get media coverage. Here he shares the secrets from his highly-successful public relations firm on how to take care of your business and grow the bottom line. In Full Frontal PR, you'll learn how to hone your pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost-effective. If you're looking to raise your profile and reach new customers, then this acclaimed book will help your company break through the clutter and into the center of attention.