Essential Guide to Marketing Planning
Essential Guide to Marketing Planning
by Marian Burk Wood
English | 2013 | ISBN: 0273773631 | 329 Pages | PDF | 7 MB
Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan.
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