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Advertising Strategy, Creativity and Media [#181892]
Advertising: Strategy, Creativity and Media
by Chris Fill
English | 2013 | ISBN: 0273760890 | 417 Pages | PDF | 9.4 MB
The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.
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