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Global Pharmaceutical Marketing A Practical Guide to Codes and Compliance [#178416]
Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance By Judith Grice
2007 | 241 Pages | ISBN: 0853697175 | PDF | 2 MB
Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards.The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas.Each section includes a ''general overview'' providing a discussion on that particular Code of Practice and differences/similarities with other countries.
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