Persuasion A New Approach to Changing Minds

Persuasion: A New Approach to Changing Minds by Arlene Dickinson
Language: English | 2012 | ISBN: 1443405973 | 288 pages | EPUB + MOBI | (2,2 +0,59) MB
At thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada's largest independently owned marketing firms. Today, as a co-star of the CBC hit Dragons' Den, she is one of the country's most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion.