Lead Generation for the Complex Sale
Lead Generation for the Complex Sale
Language: English | 2006 | ISBN: 0071458972 | 224 pages | PDF | 1,5 MB
Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance.
You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to:
Align sales and marketing efforts to optimize the number of leads
Use multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, webinars, and more
Create value for the prospective customer throughout the buying process
Manage a large group of leads without feeling overwhelmed
Identify and prioritize your best prospects
Increase the percentage of leads who become profitable customers
Avoid lulls in the sales cycle
With Lead Generation for the Complex Sale you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.
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