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Transnational Business Cultures Life And Work In A Multinational Corporation (Cross-Cultural Management) [#1049042]
Transnational Business Cultures: Life And Work In A Multinational Corporation (Cross-Cultural Management) By Fiona Moore
2005 | 216 Pages | ISBN: 0754642658 | PDF | 2 MB
Explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies strategies for expansion. It thus provides a more complex picture of culture than has previously been presented in business studies.
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