The Myths of Creativity The Truth About How Innovative Companies and People Generate Great Ideas

Free Download The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas by David Burkus, Stephen Bowlby, Gildan Media
English | July 27, 2020 | ISBN: B08DFCDX7M | 5 hours and 58 minutes | MP3 128 Kbps | 492 Mb
How to get past the most common myths about creativity to design truly innovative strategies
We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.
Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them?