Make Your Brand Legendary Create Raving Fans With the Customer Experience Engine [Audiobook] [#679512]

Free Download Scott Wozniak (Narrator, Author), "Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine"
English | ASIN: B0CJYGTZ4F | 2023 | M4B@64 kbps | ~05:25:00 | 159 MB
In Make Your Brand Legendary, Scott Wozniak provides the tools every company needs to create a legendary brand with raving fans.
Apple. Harley-Davidson. Chick-fil-A. Disney. When you see or hear these names, something in us lights up. Sure, we know their product and service offerings, but a huge number of consumers have a much deeper, more profound, and even emotional connection to these businesses. These aren't just brands; they're legendary brands. And they don't just have satisfied customers; they create raving fans-true believers who will buy every product, who serve as brand evangelists, who even tattoo corporate logos on their bodies, and who will fight to defend the honor and reputation of these multibillion-dollar corporations.
Why? What turns otherwise reserved people into raving fans of a computer company or chicken sandwich chain? It's not magic. It's not a lucky product. And it's not something reserved for consumer brands with luxury products. For twenty years Scott and his team have been working with leaders in a wide variety of industries, from manufacturing to professional service to enterprise software. No matter the industry, some companies have gone beyond delivering a good product to delivering a great customer experience.