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Designing for Behavior Change (2nd Edition) Applying Psychology and Behavioral Economics [Audiobook] [#617600]
![Designing for Behavior Change (2nd Edition) Applying Psychology and Behavioral Economics [Audiobook]](https://i122.fastpic.org/big/2023/0726/af/dd7f43c59a697a0d9d2a5eb7efed1baf.jpeg)
Free Download Designing for Behavior Change (2nd Edition): Applying Psychology and Behavioral Economics (Audiobook)
English | ASIN: B0CBQTSX5J | 2023 | 12 hours and 46 minutes | M4B@64 kbps | 342 MB
Author: Stephen Wendel
Narrator: Danny Hughes
Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science-research that supports many products-to help your users achieve their goals using your product. In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness.
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