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Kellogg on Marketing (3rd Edition) The Marketing Faculty of the Kellogg School of Management [Audiobook] [#601578]
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Free Download Kellogg on Marketing (3rd Edition): The Marketing Faculty of the Kellogg School of Management (Audiobook)
English | ASIN: B0C6V8JHTL | 2023 | 17 hours and 36 minutes | M4B@64 kbps | 508 MB
Author: Alexander Chernev, Philip Kotler
Narrator: Tim Andres Pabon
The ultimate marketing resource from the world's leading scholars. From the world's #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.
You'll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies. An indispensable resource for any professional expected to contribute to their organization's marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.
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