Stage (Not Age) How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World [Audiobook]

English | ASIN: B0B33QXWVN | 2022 | 5 hours and 59 minutes | MP3 | M4B | 164 MB
The $21 trillion opportunity that can only be unlocked if you rethink everything you think you know about people over sixty. In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. This change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Demographers tend to pose the new longevity as a crisis we are not prepared for. And there are serious issues to address in order to serve this population, and society as a whole. But longevity also presents an opportunity for which companies need to develop a strategy.