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Mini MBA Business Strategy 2 Business Plan

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Mini MBA Business Strategy 2 Business Plan
Last updated 11/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 16.06 GB | Duration: 14h 43m
Mini MBA & Business Plan: Business Plan Coaching to enhance Business Management & Business Writing

What you'll learn
Discover the Business Fundamentals of Business Strategy and the Business Plan and how the two inter-connect
Discover the main strategic analysis frameworks and discover how to complete a SWOT analysis
Be introduced to some of the key Business Models taught in Business School, providing a toolbox of frameworks to use when formulating Business Strategy
Understand how to critically appraise Management
Find out how to create a Competitive Advantage for your Products and Services
Understand your Competition and use some classic Business Models to appraise them
How to evaluate your External Markets and Industry Sector
Use the Business Model Canvas and other frameworks to assess your Business's operations
Use my Six Minute Strategist Templated Scorecards to SWOT analyse your Business
Understand the Customer Value Proposition and how to apply it to your Business
Apply some Business School frameworks to your Sales and Marketing
Discover my Six Minute Strategist Digital Business Transformation methodology
Understand the three main Financial Statements, Income Statement, Balance Sheet and Cash Flow
Discover how Financial Ratio Analysis can improve your understanding of Financial Statements
Use my Case Study to analyse real financial information using Ratio Analysis
Complete my Six Minute Strategist Analyser Assignment to evaluate the achievability of your future strategy
Discover SMART goal setting and the OKR framework to understand Goal Setting and Performance Management
Review a wide selection of Growth Strategies to identify those most suitable for your Business
Understand the key Valuation, Funding, Exit and Returns factors most important to your potential investors
Discover how to carry out a Risk Assessment on your Business
By completing all the Assignments as you go through the course, you will draft your comprehensive Business Plan as you learn
Synthesise your Comprehensive and Complex Business Plan using the guidance in the final section
Students do not need an prior knowledge or experience. This course is applicable to any country and any industry sector
While no excel skills are required, there are some spreadsheets providing information which will require opening with excel or a compatible programme (numbers, libra office)
Mini MBA: Business Strategy 2 Business PlanFollow my detailed Mini MBA, Business Coaching, Business Analysis and Business Intelligence Strategies to enhance your Business Management, Business Writing and create your Business PlanWelcome to the Business Strategy 2 Business Plan Course - which will enable you to understand Business Strategy to MBA level AND create a comprehensive Business Plan simultaneously as you take the course. Everything you need is here teaching you Business Plan writing with our detailed template. A comprehensive easy to follow course to improve your Business management.Discover Business Strategy to MBA standard - from an MBA (with Distinction from Cass Business School, London) - and simultaneously create a comprehensive Business Plan guided by an award winning 30 year London Investment Banker.I guarantee that this is a unique course: the only course that teaches you Business Strategy and shows you how to create your Business Plan - at the same time! The 21 Assignments in this course draw on John's unique experience, including bespoke strategic exercises of his own which you will not see anywhere else. Step by Step following the incredibly detailed Business Plan template, John will guide you to apply the Business Strategy lessons to create your Business Plan. These will help any students of all levels and in any industry. This course has over 160 lectures, over 14 and a half hours of detailed instructional video and nearly 180 downloadable materials (available from a dropbox link you will find at the start of the course). Despite its complexity, John has created a detailed course matrix for you to use to navigate through the course and understand the synthesis of Business Strategy 2 Business Plan. There are over 20 Assignments to make the course fun and highly interactive. The 2 Quizzes will challenge you too! Every section has an introductory video explaining the learning objectives and lessons in that section.Following 8 years as a British Army Officer, John started his 30 year+ investment banking career in 1988 and since then he has floated companies, bought and sold companies in M&A deals, raised capital from Venture Capital and Private Equity. John was awarded the Tallow Chandler's Prize for the Best Dissertation in his year when graduating with his MBA (with Distinction) in 1993 from Cass Business School in London. John has transacted deals worth well over $1billion in his career as a senior Investment Banker for Westdeutschelandesbank, Societe General and Security Pacific Hoare Govett. He has also co-founded two London Investment Banking Boutiques. In his career, John has advised dozens of companies on their Business Strategy as well as reading (and writing for his clients) hundreds of Business Plans. In addition, John has two degrees (BA and MA) from Cambridge University. Its hard to think of a more experienced or better qualified instructor to teach this topic on Udemy or anywhere else!In this Course you will discover:The connections between Business Strategy, Corporate Strategy and your Business PlanUnderstand the main frameworks for Strategic Analysis and be able to complete a SWOT AnalysisDiscover some of the Key Strategic Business Models taught at Business School, providing you with a toolbox of frameworks to apply to your Business Strategy formulationLearn to think critically about the role of Management and their skillsHow to create a competitive advantage for Products and ServicesUse classic business models to evaluate your CompetitionHow to conduct an industry wide analysis of your Markets and CompetitorsReview your business's Operations, with a close eye on Customer ManagementUse my templated scorecards to do a SWOT analysis on your own businessThe importance of your Customers and your Customer Value PropositionFrameworks to maximise your return from your investment in Sales and Marketing How to transform your online Digital Business StrategyUnderstand the three main financial Statements, the Income Statement or Profit and Loss Account, the Balance Sheet and the Cash Flow Statement and how they fit together.To understand the key Financial Ratios that apply to the Income Statement, the Balance Sheet and the Cash Flow Statement to enable you to interpret the financial information in these statements.Use a real Case Study to analyse real financial information using Financial Ratio AnalysisExercise to evaluate the achievability of your Strategic Goals when compared to your predicted rates of growthFrameworks to incorporate Performance Management into your Business Strategy and Business PlanGrowth Strategies to help your Business Strategy execution, also incorporating your Business PlanUnderstand what factors are important to your Investors, specifically Valuation, Funding, Exits and ReturnsHow to incorporate a Risk Assessment into your PlanningFinally we show you how to synthesise your complete Business Plan from the lessons, assignments and templates in the courseThis course is COMPREHENSIVE and enables you to benefit from John's real world Investment Banking and Business Strategy experience. NO ONE ELSE has shown the experience required to create a course of this complexity and value, teaching you MBA level Business Strategy and showing you how to practically apply that knowledge in creating your Business Plan - in the same course at the same time.I am totally confident that this course offers you a TOTALLY UNIQUE EXPERIENCE AND OPPORTUNITY and one which will enable you to create an amazing Business Plan while developing a deep understanding of Business Strategy.What makes us qualified to teach you?This is a Finance course taught by a 30+ year, Managing Director level, Investment Banker - from a practical perspective - I also have an MBA (with Distinction).************Over 101,000 students have enrolled in my Udemy courses, this is what one of them said about this course:" I like the course and the approach of Sir John Colley. I believe I shall be able to achieve what I want through this course. I am looking forward to deeper and great understanding of the subject as this course will help me to make a career in Credit Analysis" R.R. Five Star************Our PromiseI have been teaching on Udemy since 2014 and am fully committed to it. If you have any questions about the content or anything related to any topic, you can reach out with your questions at any time and I always do my best to respond promptlyDon't forget that this course (and all my courses) benefit from Udemy's money back guarantee!A Verifiable Certificate of Completion is presented to all students who undertake this finance course.Take this Course today - Click the Add to Cart Button now Best regards from us bothJoe and John
Lecture 1 Learn Business Fundamentals and Create Your Own Business Plan Today!
Lecture 2 Getting Started - How to Use Our Course!
Lecture 3 Quickfire Strategy Quiz How much do you know about your business strategy?
Lecture 4 Quickfire Strategy Quiz - My "Answers"
Lecture 5 How to get the most from this Course
Lecture 6 Using the Course Map Matrix
Lecture 7 Guide to the Course Assignments
Lecture 8 Download All Course Materials Here
Section 2: BUSINESS FUNDAMENTALS: Connecting Business Strategy to the Business Plan
Lecture 9 Section Introduction: Connecting Business Strategy to the Business Plan
Lecture 10 Business Strategy to Business Plan
Lecture 11 What do we mean by Business Strategy?
Lecture 12 What is a Business Plan?
Lecture 13 What do we mean by Corporate Strategy?
Lecture 14 Should You Be Creating Shareholder Value?
Lecture 15 Introduction to Strategic Management
Section 3: BUSINESS FUNDAMENTALS: The Value of Strategic Analysis
Lecture 16 Section Introduction: The Value of Strategic Analysis
Lecture 17 Strategic Analysis - The First Step
Lecture 18 What is Strategic Analysis?
Lecture 19 Frameworks for Strategic Analysis
Lecture 20 Strategic Analysis Frameworks Case Study: Apple
Section 4: BUSINESS FUNDAMENTALS: Frameworks and Theories Business Strategists Must Know
Lecture 21 Section Introduction: Frameworks and Theories Business Strategists Must Know
Lecture 22 Why are these Business Models important?
Lecture 23 The Story of the Hedgehog and the Fox
Lecture 24 Why are Management Theories Useful in Business Strategy?
Lecture 25 SWOT Analysis
Lecture 26 Introduction to Michael Porter's Five Forces Model
Lecture 27 Lafley and Martin Five Step Strategy Model
Lecture 28 The 5Cs Model
Lecture 29 What is PEST or Broad Factors Analysis?
Lecture 30 PESTEL Analysis
Lecture 31 Ansoff Matrix
Lecture 32 Value Chain
Lecture 33 Business Model Synthesis
Lecture 34 Black Swan Events - Coronavirus
Lecture 35 What is GAP Analysis?
Lecture 36 Section Introduction: Critical Evaluation of Leadership
Lecture 37 Vision and Leadership - Starting at the Top
Lecture 38 What Skills Are We Looking For In Management?
Lecture 39 What is the Purpose of a Vision Statement?
Lecture 40 Section Introduction: Products Services and Competitive Advantage
Lecture 41 What do we mean by Products and Services
Lecture 42 Why Product Differentiation is Critical
Lecture 43 Product Diversification in Business Strategy
Lecture 44 How Does Quality Management fit into your Business Strategy?
Lecture 45 What do we mean by Competitive Advantage?
Lecture 46 Bowman's Strategic Clock - Strategic Positioning
Lecture 47 Products, Services and Technology in the Business Plan
Lecture 48 Section Introduction: Competition - Know Your Enemy
Lecture 49 Competitor Analysis
Lecture 50 BCG Matrix
Lecture 51 Competitors and Competitive Forces
Lecture 52 Competitive Intensity
Lecture 53 Industry Life Cycle
Lecture 54 Competition - Business Plan Tie In
Section 8: EXTERNAL STRATEGIC ANALYSIS - Industry, Markets and Competition
Lecture 55 Section Introduction: Industry, Markets and Competition
Lecture 56 What do we mean by External Strategic Analysis
Lecture 57 How Does Industry Analysis Help?
Lecture 58 Conducting PEST or Broad Factors External Analysis
Lecture 59 What are the Business and Funding Life Cycles?
Lecture 60 Value Chains: Connecting Companies to their External Environment
Lecture 61 Addressing the Total Addressable Market (TAM)
Lecture 62 Market Segmentation: Choosing Customers
Lecture 63 Bargaining Power of Suppliers
Lecture 64 Bargaining Power of Customers/Buyers
Lecture 65 Business Plan: Industry, Markets and Competition
Section 9: INTERNAL STRATEGIC ANALYSIS - Operations and Customer Management
Lecture 66 Section Introduction - Operations and Customer Management
Lecture 67 What are Business Operations?
Lecture 68 Strategic Analysis with the Business Model Canvas
Lecture 69 How can Corporate Structure impact Strategy?
Lecture 70 Organisational Development
Lecture 71 Reviewing the Operations of the Firm
Lecture 72 Click and Mortar - Online meets Offline
Lecture 73 eCommerce Business Models
Lecture 74 Internal Strategic Analysis - Business Plan Tie In
Section 10: Six Minute Strategist SWOT Assignment
Lecture 75 Section Introduction: Six Minute Strategist SWOT Assignment
Lecture 76 Section Introduction: Customer Value Proposition
Lecture 77 Understanding The Customer Value Proposition
Lecture 78 Positioning Your Firm in the Market
Lecture 79 What do we mean by a Profit Model?
Lecture 80 Hax's Delta Model
Lecture 81 Switching Costs and Customer Strategy
Lecture 82 Managing the Customer Experience
Lecture 83 What is the Customer Journey?
Lecture 84 Customers, Customer Value and the Business Plan
Lecture 85 Section Introduction: Sales and Marketing
Lecture 86 The 5 Ps of Marketing
Lecture 87 How Can You Plan Your Marketing?
Lecture 88 Push Marketing Strategy
Lecture 89 Pull Marketing Strategy
Lecture 90 Understanding AIDA
Lecture 91 Progressive Sequence of 9 Agreements
Lecture 92 Pricing Strategies
Lecture 93 Sales and Marketing in the Business Plan
Lecture 94 Section Introduction: Digital Business Strategy Transformation
Lecture 95 Why Do You Need A Digital Strategy Blueprint?
Lecture 96 What Skills and Assets do you need to be a Digital Entrepreneur?
Lecture 97 Digital Strategy Blueprint Overview
Lecture 98 Digital Strategy - Customer Centric Transformation
Lecture 99 Digital Strategy - Customer Experience Transformation
Lecture 100 Digital Strategy - Customer Channel Transformation
Lecture 101 Digital Strategy - Customer Engagement Transformation
Lecture 102 Digital Strategy - Digital Skills Transformation
Lecture 103 Digital Strategy - Tools and Resources
Section 14: FINANCE - Understanding Financial Statements
Lecture 104 Section Introduction: Understanding Financial Statements
Lecture 105 Overview of Financial Statements
Lecture 106 GAAP: Accruals vs Cash Accounting
Lecture 107 Income Statement or Profit and Loss Account
Lecture 108 Introduction to the Balance Sheet
Lecture 109 Cash Flow Statement
Lecture 110 Cash Flow Metrics Explained
Lecture 111 Case Study - Apple Financial Statements
Lecture 112 Financial Statements in the Business Plan
Section 15: FINANCE: Strategic Financial Analysis
Lecture 113 Section Introduction: Strategic Financial Analysis
Lecture 114 What is Financial Analysis?
Lecture 115 Income Statement Profitability Ratios
Lecture 116 Balance Sheet Ratio Analysis
Lecture 117 Cash Flow Statement Analysis
Lecture 118 Valuation Ratios
Section 16: FINANCE: Financial Analysis - Case Study and Assignment
Lecture 119 Section Introduction: Financial Analysis - Case Study and Assignment
Lecture 120 Apple Inc Financial Analysis - Solution
Lecture 121 Discussion of Measurements of Growth Analysis
Lecture 122 Discussion of Measures of Profitability Analysis
Lecture 123 Discussion of Trading Performance Analysis
Lecture 124 Discussion of Working Capital (Liquidity and Efficiency) Analysis
Section 17: Future Business Strategy Analyser Assignment
Lecture 125 Section Introduction: Future Business Strategy Analyser Assignment
Lecture 126 Section Introduction: Goal Setting and Performance Management
Lecture 127 Introduction to Goal Setting
Lecture 128 What do we mean by SMART Goals?
Lecture 129 Key Performance Indicators
Lecture 130 Strategic Dashboards
Lecture 131 Corporate Performance Management
Lecture 132 Objectives and Key Results
Lecture 133 Year Over Year Performance
Lecture 134 Section Introduction: Growth Strategies
Lecture 135 Organic vs Inorganic
Lecture 136 The Advantage of First Mover Advantage
Lecture 137 The Importance of Scalability
Lecture 138 Merger and Acquisitions Growth Strategies
Lecture 139 Buy and Build Growth Strategy
Lecture 140 Negative Growth- Company Recovery Strategies
Lecture 141 Post Coronavirus Strategies
Lecture 142 Growth Strategies Business Plan Tie In
Lecture 143 Section Introduction: Valuation, Funding, Exits and Returns
Lecture 144 Valuation and Funding - A Consequence of our Business Strategy
Lecture 145 How to Value a Company
Lecture 146 Sources of Equity Funding
Lecture 147 What is a Pre-Money Valuation?
Lecture 148 How to Create a Pitch Deck for Investors
Lecture 149 Sources and Uses of Funds in the Business Plan
Lecture 150 What is a Cap Table?
Lecture 151 Exit Strategies and Returns
Lecture 152 Transaction Cost Management
Lecture 153 Section Introduction: Risk Assessment
Lecture 154 Risk Assessment - Strategic Plan Summary
Lecture 155 Section Introduction: Business Plan Synthesis
Lecture 156 Business Plan Synthesis
Lecture 157 Business Plan - Executive Summary
Lecture 158 Business Plan - History and Background
Lecture 159 Business Plan - Management Summary
Lecture 160 Business Plan Appendicies
Lecture 161 Key Questions Check List
Lecture 162 Business Plan - Audience Targetting
Lecture 163 Business Plan Refinement: Types of Businesses
Section 23: Summary and Wrap Up
Lecture 164 Summary and Wrap Up
Anyone interested in the Business Fundamentals of Business Strategy and creating a Business Plan,Any Entrepreneur or C Suite Director or Startup who wants to develop an in depth understanding of Business Strategy and discover how to apply that knowledge to creating a comprehensive Business Plan,Any Business Student or MBA Student seeking to deepen their Business Strategy and Business Plan knowledge and expertise.,Any Company Owner who needs to prepare a Business Plan in order to attract investors and raise capital


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