Video Training

Data Science For Marketing Analytics

  • Baturi
Data Science For Marketing Analytics
Last updated 8/2019
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.86 GB | Duration: 4h 33m
Achieve your marketing goals with the data analytics power of Python

What you'll learn
Analyze and visualize data in Python using pandas and Matplotlib
Study clustering techniques, such as hierarchical and k-means clustering
Create customer segments based on manipulated data
Predict customer lifetime value using linear regression
Use classification algorithms to understand customer choice
Optimize classification algorithms to extract maximum information
It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary.
Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments.The course starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation. As you make your way through the chapters, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding chapters, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices.By the end of this course, you will be able to build your own marketing reporting and interactive dashboard solutions.About the AuthorTommy Blanchard earned his Ph.D. from the University of Rochester and did his postdoctoral training at Harvard. Now, he leads the data science team at Fresenius Medical Care North America. His team performs advanced analytics and creates predictive models to solve a wide variety of problems across the company.Debasish Behera works as a Data Scientist for a large Japanese corporate bank, where he applies machine learning/AI for solving complex problems. He has worked on multiple use cases involving AML, predictive analytics, customer segmentation, chat bots, and natural language processing. He currently lives in Singapore and holds a Master's in Business Analytics (MITB) from Singapore Management University.Pranshu Bhatnagar works as a Data Scientist in the telematics, insurance and mobile software space. He has previously worked as a Quantitative Analyst in the FinTech industry and often writes about algorithms, time series analysis in Python, and similar topics. He graduated with honours from the Chennai Mathematical Institute with a degree in Mathematics and Computer Science and has done certification courses in Machine Learning and Artificial Intelligence from the International Institute of Information Technology, Hyderabad. He is based out of Bangalore, India.Candas Bilgin is an experienced Data Science Specialist with a demonstrated history of working in the hospital & health care industry. Skilled in Python, R, Machine Learning, Predictive Analytics, and Data Science. Strong engineering professional with a Master of Science (M.Sc.) focused in Electrical, Electronics and Communications Engineering from Yildiz Technical University. He is a Microsoft Certified Data Scientist and also a Certified Tableau Developer.
Section 1: Data Preparation and Cleaning
Lecture 1 Course Overview
Lecture 2 Lesson Overview
Lecture 3 Data Models and Structured Data
Lecture 4 Pandas
Lecture 5 Data Manipulation
Lecture 6 Summary
Section 2: Data Exploration and Visualization
Lecture 7 Lesson Overview
Lecture 8 Identifying the Right Attributes
Lecture 9 Generating Targeted Insights
Lecture 10 Visualizing Data
Lecture 11 Summary
Section 3: Unsupervised Learning: Customer Segmentation
Lecture 12 Lesson Overview
Lecture 13 Customer Segmentation Methods
Lecture 14 Similarity and Data Standardization
Lecture 15 k-means Clustering
Lecture 16 Summary
Section 4: Choosing the Best Segmentation Approach
Lecture 17 Lesson Overview
Lecture 18 Choosing the Number of Clusters
Lecture 19 Different Methods of Clustering
Lecture 20 Evaluation Clustering
Lecture 21 Summary
Section 5: Predicting Customer Revenue Using Linear Regression
Lecture 22 Lesson Overview
Lecture 23 Feature Engineering for Regression
Lecture 24 Performing and Interpreting Linear Regression
Lecture 25 Summary
Section 6: Other Regression Techniques and Tools for Evaluation
Lecture 26 Lesson Overview
Lecture 27 Evaluating the Accuracy of a Regression Model
Lecture 28 Using Regularization for Feature Selection
Lecture 29 Tree Based Regression Models
Lecture 30 Summary
Section 7: Supervised Learning - Predicting Customer Churn
Lecture 31 Lesson Overview
Lecture 32 Understanding Logistic Regression
Lecture 33 Creating a Data Science Pipeline
Lecture 34 Modeling the Data
Lecture 35 Summary
Section 8: Fine-Tuning Classification Algorithms
Lecture 36 Lesson Overview
Lecture 37 Support Vector Machines
Lecture 38 Decision Trees and Random Forests
Lecture 39 Pre-processing Data and Model Evaluation
Lecture 40 Performance Metrics
Lecture 41 Summary
Section 9: Modeling Customer Choice
Lecture 42 Lesson Overview
Lecture 43 Understanding Multiclass Classification
Lecture 44 Class Imbalanced Data
Lecture 45 Summary
Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts.


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